From a distance copywriting does not look as if it's exactly a tough thing. If you're an internet marketer, no doubt you've seen many sales letters. It's just trying to sell some product or service, and anyone can talk about that stuff, right? If you don't know this, copywriting is not the easiest thing to learn how to do well.
What so many internet marketers do is just hire a copywriter to take care of it. Also, a lot of people aren't good writers, plus they don't like doing it. But if you think you can give it a good shot, it's worth your time to learn the basics of it if you don't have the funds to outsource it.
First of all, your headline has to get your readers' attention. When a reader sees your headline, he or she is immediately taken in or turned off. Most beginning copywriters take the "louder is better" approach to headline writing. Instead of writing something creative, they rely on large, bold print and the overuse of exclamation points to get attention for their headlines. An effective headline has to immediately capture your reader's attention and also presell him on your offer. It's a challenge to be able to do this using only a few words. You should start by finding your competitors' headlines. Which headlines are most effective for you? What turns you off? Keep track of these things and use this knowledge when you create your own headlines. Long, unbroken text will bore your readers, so break it up. You may have learned in school that every paragraph should only contain one basic thought. This is true. This does not mean, however, that one idea has to be expressed in one single paragraph. Unbroken blocks of text are a turn off for many readers, especially on the internet.
Break up those huge paragraphs into smaller blocks. When writing copy, don't worry about having paragraphs that are only one or two sentences long. This way, your readers are far more likely to read your message all the way through and pay attention.
It's fine to break a rule for some effect, but avoid getting very cute about it. If you learn copywriting you'll see that a lot of grammar rules are blatantly ignored - but not spelling rules. The best approach is to learn the basics of copywriting. If you decide to just 'wing it' you may end up looking like a complete amateur.
Copywriting and the words used are what sells anything. Copywriting is the glue that holds your sales message together. It's not something you learn in one sitting, and it takes patience and work. Even if you never write a word of copy, it will be in your best interest to not be totally clueless about it. So if your budget doesn't include this kind of outsourcing, then you can do it on your own and get by.
