People who are new to IM seem to take copywriting for granted a lot of times. If you look at well-written copy, it's one of those things that just looks easy. However, very many people have discovered the truth about copywriting when they sit down to write it. It all can be hard because you have to learn very specific knowledge to write effective sales copy. That's the simple reason why so many businesses hire professional copywriters. So if you outsource this job, it wouldn't hurt if you learned a little about it so you can intelligently understand your marketing a little better.
How would you sell your product to yourself? You know what draws you in when you are shopping. Write your copy as if you were trying to sell the product to yourself. Avoid using any sales tactics that you would find irritating if they were used on you. Find products that are marketed in a way that makes you inclined to buy them, and copy some of those techniques. No matter what you are selling, remember that you are also a consumer for much of the time as well. You have to change your approach if you could not even persuade yourself to try your product! Try to come up with a phrase or way of looking at the product that would be the tipping point that would turn you into a customer. It is solid logic that if you can sell to yourself you should be able to sell to others.
You won't find any specific rules that your copy must be this/that length. You'll find a lot of people who will write more because they think it'll be better if it's longer. That is a fallacy and usually does not produce good results. Always make the length it needs to be to get your job done - no more, no less. You'll destroy your letter if you add filler just to look better. If more words are necessary to accomplish your objective, then do what needs to be done. After proof-reading your copy, frequently you'll find words/copy that doesn't really need to be in there, so you cut it out. Remember: No special word count involved in copywriting.
It's fine to break some rules if you do something good with it. If you learn copywriting you'll see that a lot of grammar rules are blatantly ignored - but not spelling rules. If you read some basic texts on copywriting, you can easily determine how far you can go with rule breaking. Try to stay on the right side of the line between complete failure and getting it done. Believe it or not, there is an art to copywriting. When you watch marketing videos, sales videos. they have scripts in them. If it was very good, it was written by either a copywriter or someone who is versed in copywriting. Every advertisement you see on television had a copywriter working on it.
Sure you could hire someone to do the writing for you. But to reiterate, if you do this it's a very good idea to at least understand what's going on with the writing that's being done for you.
