Writing Copy Made Easy

Like most things, on the surface copywriting looks fairly easy to do. It's probably the case that you've come across many sales letters in your IM career. Do you think it's really all that difficult to write that stuff, and a lot of times the letters aren't very long. If you are like most new internet marketers, it didn't take you long to figure out just how important and how difficult copywriting can be.

So what many IM marketers do is outsource their copywriting if they can afford it. This can be a good idea if writing is not your strong suit. But if you're remotely interested, it's a terrific idea to learn about copywriting, especially if you need it and can't hire someone.

Headlines are scary for a reason. When a reader sees your headline, he or she is immediately taken in or turned off. Amateur copywriters usually write loud, "in your face" kind of headlines. Their headlines tend to lack originality and are written in large, bold fonts with many exclamation points. Good headlines practically force your readers to keep reading, make them open to what you are going to say and prepare them for your pitch. And all of this has to be accomplished in one sentence. Find headlines written by other marketers in your niche. What makes you want to keep reading? Which ones leave you feeling indifferent? You can consider this when you write headlines of your own. Good copywriting creates a sense of urgency without making the reader feel pressured into making a purchase. You're almost guaranteed to never make a sale if you try to pressure the reader to do anything. It's easy to see this if you consider your own various situations in life. Have you ever been totally turned-off from something because of sales pressure? But if a sales person casually describes all the great benefits and answers all your questions, and then maybe leaves you alone, then you probably bought the product.

Your prospective customers have to understand how they will be helped by your product. Give them all the details! You can't assume that others are as familiar with this product as you are. You can probably recite every quality it has. You should assume, however, that the people you are selling your product to know little or nothing about it.

When you are describing your product, write as though you were addressing someone who is completely ignorant about it. When it comes to describing your product's good points, go into great detail, including even the most seemingly obvious facts about it. You will make more sales if you take the extra time to ensure that your readers or website visitors understand your product well. There is much about copywriting that is an art form. Copywriting sells everything, and even when you see sales videos they contain a script. That script could have, should have at least, been written by a copywriter. Every single ad you see on TV, or hear on the radio, was written by a copywriter.

But of course there's nothing wrong with hiring writers if you can afford to do that. Even if you do this, you should make sure you have at least a basic knowledge of how copywriting works and what your hired copywriter is doing in your sales material.